The marketing breakdown SA businesses actually need.
Every month we unpack what's working in marketing right now (strategy, AI, video, the local market) and what we'd do about it if we were you. Written between projects by the team at ThinkStory, tested on real clients first.
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What to expect in our newsletter.
The full breakdown
One considered issue a month on what is actually working in marketing right now, written in plain English for South African businesses.
Frameworks you can use that week
Practical thinking you can put to work the same day you read it.
How-tos and AI
Marketing how-to guides, AI tips and advice to help your brand stand out in the market.
The local view
Business analysis, market trends and lessons we’ve learnt along the way, seen through a South African lens.
Every issue, in full.
The Full Story: Winter 2026
Why South Africa's make-a-plan instinct is an asset for your marketing, why customers are begging businesses to stop the AI slop, and why Joburg keeps producing runaway business successes.
Read this issue
The Best Way to Build Trust With Your B2B Prospects
Our February newsletter: why positioning your customer as the hero (and your business as the guide) is the key to B2B trust, a simple ‘creation vs burn’ rule that keeps your content consistent, what the 27 Breakfast taught us about creativity, and four quick wins for the year.
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The Long Game Pays Off
Our November newsletter: why the research backs a 60/40 split between brand building and performance marketing, what LeaderEx taught us about the long and the short of it, how to train your AI tools to sound like your brand, and what Sora 2 means for video.
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Q4 Success Starts in September
Our September newsletter: why planning Q4 early leads to better campaigns and less stress, how lead generation and brand image work together on your website, and what a 125-year-old company teaches us about staying curious.
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