TomorrowToday Global advise businesses worldwide on what is coming next, and over a long partnership we kept them looking the part. We refreshed the brand, rebuilt their website, and created the video and photo content that carried across their channels, courses and client communication.
TomorrowToday Global are a South African consultancy who advise businesses all over the world on what is coming next, from disruption to the future of work. Over a long relationship, ThinkStory was the team behind how they looked and sounded: what began with a brand refresh grew into a wide-ranging partnership across their brand, their website, their content and their day-to-day communication. For a firm whose authority rests on being ahead, everything they put out had to look as current as the thinking behind it.
We started with a brand refresh. The hardest part of any rebrand is knowing what not to change: TomorrowToday Global were already well known, so we treated their recognition as something to protect. We updated the logo rather than reinventing it, then built a fresh colour palette and typeface around it, so a long-standing client would feel the brand had grown up rather than swapped identities. It read as current without losing the thing people already knew them by.
With the identity settled, we rebuilt their website around it. TomorrowToday Global publish constantly, so the site had to be a proper publication platform rather than a brochure, a place where their articles and thought leadership could live, be organised and be found. It had to carry a busy publishing schedule without ever feeling heavy. We built it to still feel current years on, and handed them the tools to run it, so putting out a new piece no longer meant calling a developer.
A lot of the work was content. TomorrowToday Global are a fully remote organisation, their consultants scattered across several countries, so we built a filming process that flexed around that, coordinating shoots with people like Graeme Codrington wherever they were based. We created both video and photo content with them: talking-head films, photography and imagery that carried the refreshed brand across every channel. Made once, it travelled everywhere they needed it to go. It was the kind of work that only made sense once you knew where every piece would end up.
All of it fed how TomorrowToday Global communicated. The content we made with them ran across their website, their social media, their client communications and their online learning courses, so wherever someone met the firm, it looked and sounded like one brand. Over the years that meant hundreds of small pieces, each made to sit beside the last. That was what the partnership gave them: not a single project, but a team that kept the whole thing consistent as the firm grew.
Change the surface, keep the signal. For TomorrowToday Global we updated the logo, colours and typeface rather than starting over, so long-standing clients felt the brand had grown up rather than changed into someone else.
You build a process that flexes around them. TomorrowToday Global's consultants were spread across several countries, so we coordinated video and photo shoots wherever they were based, then used the content across their website, socials, courses and client communication.
It is more than one project. For TomorrowToday Global we handled the brand, the website and a steady stream of video and photo content, so everything the firm published stayed consistent as it grew.
Our team at TomorrowToday has worked with ThinkStory for over a year, and are thrilled with their services. From big projects like our online courses and promotional videos, to small bits of ad hoc assistance, not only do Matt and his team deliver the highest quality they are also so easy to work with and amazingly responsive to our requests.
I cannot recommend them highly enough for all your multimedia needs.
